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Promote Your Nonprofit & Boost Donations With These 4 Tips
People give to charity because they care about the cause, but there is also some science behind it. Researchers at Claremont University compared giving patterns for subjects administered a nasal spray...
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Being a Thought Leader is More Important Than Pumping Out Marketing Content
The phrase “Pumping out Content” just sounds awful doesn’t it? I picture some drab assembly line with glazed over workers producing the same content over and over again, just slapping on a new label....
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Why You Should Quit The Jargon And Write For Your Customers
Jargon is hard to avoid in the world of content marketing. You write content about topics you know and you write them how you understand it. This means that unless you make a conscious effort to avoid...
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How to Measure the ROI of Your Social Media Marketing
“What's the ROI of your mother?” Ah yes, the famous "You can't measure the ROI of social media" answer from Gary Vaynerchuk. It is appealing to believe this. If it's true, you don't need to answer to...
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Problems Inbound Marketing Can Solve for Media Companies
If you’re a media company looking to use inbound marketing services, this is the article for you. I want to address some problems and solutions that you might have as a media company and how inbound...
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5 Inbound Marketing Tactics to Generate Leads For Your Business
Inbound marketing is a dynamic and constantly evolving process. This makes it hard to nail down a set of comprehensive inbound marketing techniques. With constant changes to search engine...
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HubSpot Marketing Checkup Insider’s Tip: A Tour of The Dashboard
Last month, I took a deep dive into the ways CEOs can track their marketing progress using HubSpot. I want to level with you though. As great as the notifications, reports, and alert are, my favorite...
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Why Inbound Marketing Services Are Great For Original Manufacturers
There is no doubt about it, the B2B game has changed. As our digital world has evolved, so has the way of business. Businesses are moving away from the old researching tactics and moving it online. So...
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How To Analyze Your Marketing Strategy: A CEO's Guide
You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people staying? Sure, they’re bringing in leads...
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How To Tell If Your Premium Content Is Purposeful
If you are creating content in your marketing strategy it should fall into some kind of bucket of purpose. When a writer sets out to write a novel they do it with purpose. The book is well thought out...
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7 Things You Must Know Before Hiring an Inbound Marketing Agency
You've heard the buzz about inbound marketing and how well it works, and you're thinking - we need that! But, you don't have the time or inclination to develop and implement inbound strategies...
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How To Get More Organic Leads From Social Media
I’ve heard a lot of chit chat in the industry recently about how Facebook is pretty much a desert for organic leads. If you aren’t paying for ads on Facebook then you’re probably wasting your time....
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Why Blogging Is Important: 4 Ways It Improves Your Business
No matter the size of your business, blogging for business is an integral component of any online marketing strategy. Without some sort of a blog you can be sure that your online presence, leads, and...
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How To Fight Inbound Marketing Trends and Do What Works
Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying.......
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Understanding Your Audience For Better Content Creation and Marketing
Your buyer persona can make or break your content. If you don't lay out exactly the types of things your buyer wants to see and how they might want to see it, your content isn't going to perform as...
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7 Ways to Measure and Improve the ROI of your Marketing Emails
In 2013, 182.9 billion emails were sent every day, according to The Radicati Group's “Email Statistics Report, 2013-2017.” And if they're reporting on trends that haven't even HAPPENED yet, you know...
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INFOGRAPHIC: How To Get More Blog Subscribers For Your Business Blog
The most frustrating thing is lack of blog traffic on your business blog. You spend all this time writing a well thought out and detailed blog post, read through it a good 10-15 times, get really...
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How to Make Sure Your Online Customer Service Won’t Take You Down
If your company has bad online customer service, it stands little chance of surviving. It's a dog-eat-dog e-commerce world, and you have to make sure your clients are treated better than great,...
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Critiquing Your Site to Make Sure it’s Inbound Marketing Ready
Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your...
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Where to Put Your Content to Ensure People Will See It
You took the time to design a blog and start writing articles. Hopefully you try to post as consistently as you can and you may have even seen an increase in your total blog visits overtime. But are...
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